The SNOO

SNOO was invented by Dr. Harvey Karp, author of the celebrated Happiest Baby on the Block book/video and creator of the 5 S’s, in collaboration with renowned industrial designer, Yves Béhar, and MIT engineers.

This unique baby bed uses smart technology to boost sleep (choosing slow rocking and calming white noise, like your baby enjoyed in the womb) and to calm crying (choosing just the right mix of faster rocking and stronger womb sound…just like an experienced mom or dad).

SNOO helps infants develop better sleep habits and helps parents learn to read their baby’s cues, figuring out when crying is a sign of hunger or just a request for a bit more soothing. (SNOO’s rhythmic responses soothe fussing - often in under a minute - but don’t quiet the cries of hunger or discomfort, which lets parents know exactly when their baby needs them.)

Plus, parents can sleep peacefully, knowing that their baby will stay in the safest position (the back) all night long. SNOO’s super-easy, 5-second swaddle attaches to SNOO to keep babies on their backs. So, no more “2AM panics.”

“New parent exhaustion,” Karp noted, “is a national emergency. Sleep deprivation triggers a host of issues. Furthermore, it undercuts the economy by reducing a new parent’s productivity and increasing absenteeism, on-the-job accidents and health care costs. That’s why I felt so dedicated to developing this new way to help babies—and tired parents—sleep better.”